Pokémon Fans in Uproar Over McDonald’s Happy Meal Card Scalping
2020 was just a big year for Pokémon TCG. Collectors have amassed hundreds of thousands of dollars auctioning their childhood gems and reselling current products like Elite Trainer Boxes and boosters packs.
To no surprise, when McDonald’s announced it would be including a special 25th-anniversary pack of Pokémon cards with each Happy Meal purchase, fans already began preparing how they would be securing their lot. Unfortunately, like many “scarce” resources that turn a profit, a frenzy to grab as many cards as possible ensued on the release date.
While there are a fair amount of collectors that just want to catch all 50 cards, the majority are scalpers looking to replicate the success of the 2002 series of Happy Meal Pokémon cards released in Japan. The whole idea of sharing the joy of Pokémon with children has been warped with adults fully abusing and gaming the promotion, buying cases at a time. The current market price is now $1,100 USD for a case of 150 packs or you can buy them individually for a price of $10 USD per pack. Some people are even ordering 10 Happy Meals at a time just to get the cards, wasting the food in the process.
This situation is not sitting well with parents and genuine fans of Pokémon, with many taking to Twitter to voice their frustration to McDonald’s. Check out the tweets below. What do you think? Should McDonald’s limit this promotion to one pack per customer?