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Google Stadia’s Launch Trailer is Insane

Reggie Watts is at the center of Google's launch day ad for Stadia and I have no idea why.

If you haven’t heard the word, Stadia is out today. Hooray, I guess. While Google’s game-streaming service has released almost as silently as a fart in the night, they sure did decide to try sell the product to consumers on launch day in perhaps the most bizarre way ever.

Google released a launch trailer for Stadia today, but the trailer in question is likely nothing that you’d ever expect. While the video does showcase the general idea behind what Stadia does, it comes off more like a Tim & Eric sketch than it does an actual viable piece of marketing. Comedian and musician Reggie Watts is also prominently featured in the ad because sure, why not.

When Watts isn’t trying to talk about the benefits of Stadia in the commercial, he’s riding inside of a canoe-shaped man, shooting electricity out of his hands, and driving a golf kart at the speed of light. The trailer doesn’t make a whole lot of sense, but then again, releasing Stadia in its current, half-baked form doesn’t seem to make much sense either.

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