In preparation for the film Sausage Party, Seth Rogen produced this funny video to promote its opening. In the clip, the actor invades a New York supermarket to give customers an amusing surprise. Channeling the film’s premise of talking food products, this elaborate prank provides shoppers a first hand experience of the emotions our favorite grocery items may have. Using animatronic produce, bread and meat, Seth Rogen plays the voice of these potential meals to provide laughter and inappropriate banter for some casual shoppers. Check out the video above and let us know if you’ll be seeing Sausage Party, which is out now in theaters.